2012/09/09

RUFF 4 This Weekend From China


RUFF 4 This Weekend From China

Published on June 27, 2012 by The Editor in RUFF

Ruff 4 from Hohot, Inner Mongolia Indoor Stadium



In a nod to the fact that MMA is a world sport and acknowledging that fans all over the world are interested in following it China’s Ruff does an English language version of it’s website meaning we can follow the news very nicely thank you. I wish the Japanese organizations would also do this. Our website for instance has a big following in North America and Europe as well as the usual SE Asian suspects.

This coming weekend they are presenting RUFF 4 and here is the fight card for the event:
There are a couple of changes to the original card as Lightweight Andy Wang has sprained knee ligaments and will be unable to face Rodrigo Caporal.

Also:

Bantamweight Song YaDong is ineligible due to “documentation issues” what ever that means and therefore that bout against Jumableke Tierxun appears to have been dropped.

But that still leaves a solid 9 bouts.

China’s RUFF although relatively unknown outside of China is targeting it’s home market first and foremost as can be witnessed by their recent decision to sign a deal with America’s Excel Sports Management to handle all sponsorship sales and marketing, their task to reach the millions of Chinese TV consumers with increased TV presence and a comprehensive internet and press campaign.

Just in case Excel means nothing to you think – Tiger Woods, Derek Jeter both clients.

We wish RUFF luck with this event and look forward to seeing some breakout Chinese fighters in future years.


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